UCA Rochester - Fashion Catalogue
This is another Graduate Catalogue I photographed and art-directed whilst working for the Fashion Promotion course at UCCA a few years ago.
This time the brief was to fit 1 outfit from each Fashion Student’s collection into a catalogue. The problem was that there were over 60 students; all with completely different collections and concepts. The publication needed to showcase everyones individual talent, without looking like a ‘trying-to-hard’ student publication or a boring phonebook. It was decided to make it into a completely visual fashion magazine; which enabled us to group the students based on their concepts and we could develop characters and story-lines around these main themes.
The students, who essentially produced the catalogue, developed 5 different stories based loosely around the local area of the Medway towns. We sourced 4 different locations and organised for one story to be shot in the studio. All locations were nearby the Rochester campus. It was shot over 4 days in March, and averaged around 15+ outfits per day.
The images were selected and retouched by the students who also designed the catalogue and dealt with the printers.
There is a complete flick-through video here!